As I’ve mentioned quite a bit in my last few blog posts, I’ve been following a couple nonprofit organizations and observing the different approaches they have while obtaining an online presence. With Giving Hearts Day being a big day in the community, I took a close look at how a couple organizations managed to advertise and promote the event using different social media platforms.
I’ve been keeping track of CHI Friendship and observing their Facebook and Twitter. They’re extremely proficient in keeping their posts accurate and up-to-date. I had mentioned in my video last week that they did a good job of sort of counting down to Giving Hearts Day, as well as maintaining posts that updated the public on the progress of the event. CHI Friendship posted a video on their Facebook as a way of making an announcement about Giving Hearts Day. I think that their choice of using a video to make this announcement, rather than a text-heavy post, was a good call on their part.
As far as their Twitter page goes, they utilized visual images and brief tweets to promote Giving Hearts Days by posting about various events they were having leading up to the big day. Although they were active in creating tweets that led up to GHD, they sort of tapered off the twitter-sphere after the event. From the perspective of someone in the public, I think they would benefit from creating more tweets that sort of recap Giving Hearts Day and the success that the organization experienced. As Heather Mansfield expresses, the more an organization can tweet, retweet and respond to tweets, the more followers they can gain and manage to get their messages reached to more people. I think that the public would also be interested in getting updates as to how the event went and how the organization is doing because of Giving Hearts Day.
Since the other organization I was following didn’t really promote or seem to engage in Giving Hearts Day, I decided to check out CHARISM and their social media presence. A fun little bit about CHARISM is that my freshman year I actually worked for them for a semester as a tutor to some of the kids there! It was a great part-time gig for a carefree freshman such as myself and I have some really great memories there so it was fun to kind of check out how they were doing since I was a tutor there three years ago! (By the way, isn’t it crazy how time flies? I can’t believe it’s already been three years and I’m almost graduated.)
First thing I noticed is that CHARISM has a very fun Facebook page. It’s bright, colorful and informative! They have three posts with videos of some of the kids in the organization saying “thank you” to everyone who participated and helped out with Giving Hearts Day, followed by them doing a little cartwheel or trick. I think these videos were a great post on their part. It’s a great way of saying thank you to the public while reminding the public what the organization is about: the kids! Scrolling further down the Facebook page, I noticed that their older posts really utilized the hashtag “#givingheartsday”. I think that this was a useful use of the hashtag since they were consistent with it. It is a great way to promote the event and remind the followers of the page that it’s coming up.
All in all, I think that both organizations do a great job at maintaining their social media platforms. While there is always room for improvement, I’m actually quite impressed by the local organizations’ efforts. As a frequent user of social media, I can say that I understand the approach both organizations are going for and think that they are doing a sufficient job.