Analyzing Social Media and Giving Hearts Day

As I’ve mentioned quite a bit in my last few blog posts, I’ve been following a couple nonprofit organizations and observing the different approaches they have while obtaining an online presence. With Giving Hearts Day being a big day in the community, I took a close look at how a couple organizations managed to advertise and promote the event using different social media platforms.

 

I’ve been keeping track of CHI Friendship and observing their Facebook and Twitter. They’re extremely proficient in keeping their posts accurate and up-to-date. I had mentioned in my video last week that they did a good job of sort of counting down to Giving Hearts Day, as well as maintaining posts that updated the public on the progress of the event. CHI Friendship posted a video on their Facebook as a way of making an announcement about Giving Hearts Day. I think that their choice of using a video to make this announcement, rather than a text-heavy post, was a good call on their part.

 

As far as their Twitter page goes, they utilized visual images and brief tweets to promote Giving Hearts Days by posting about various events they were having leading up to the big day. Although they were active in creating tweets that led up to GHD, they sort of tapered off the twitter-sphere after the event. From the perspective of someone in the public, I think they would benefit from creating more tweets that sort of recap Giving Hearts Day and the success that the organization experienced. As Heather Mansfield expresses, the more an organization can tweet, retweet and respond to tweets, the more followers they can gain and manage to get their messages reached to more people. I think that the public would also be interested in getting updates as to how the event went and how the organization is doing because of Giving Hearts Day.

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Since the other organization I was following didn’t really promote or seem to engage in Giving Hearts Day, I decided to check out CHARISM and their social media presence. A fun little bit about CHARISM is that my freshman year I actually worked for them for a semester as a tutor to some of the kids there! It was a great part-time gig for a carefree freshman such as myself and I have some really great memories there so it was fun to kind of check out how they were doing since I was a tutor there three years ago! (By the way, isn’t it crazy how time flies? I can’t believe it’s already been three years and I’m almost graduated.)

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First thing I noticed is that CHARISM has a very fun Facebook page. It’s bright, colorful and informative! They have three posts with videos of some of the kids in the organization saying “thank you” to everyone who participated and helped out with Giving Hearts Day, followed by them doing a little cartwheel or trick. I think these videos were a great post on their part. It’s a great way of saying thank you to the public while reminding the public what the organization is about: the kids! Scrolling further down the Facebook page, I noticed that their older posts really utilized the hashtag “#givingheartsday”. I think that this was a useful use of the hashtag since they were consistent with it. It is a great way to promote the event and remind the followers of the page that it’s coming up.

 

All in all, I think that both organizations do a great job at maintaining their social media platforms. While there is always room for improvement, I’m actually quite impressed by the local organizations’ efforts. As a frequent user of social media, I can say that I understand the approach both organizations are going for and think that they are doing a sufficient job.

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Watch and Listen: A Review on Video Storytelling and Giving Hearts Day

I must admit that I’ve always been a fan of videos being a part of an online platform. In my opinion, videos are a quick and entertaining way to learn about information. After looking into it a bit and checking out various nonprofit organizations’ websites, I found myself learning a lot more about the organizations that featured some sort of informative video on their homepage.

GHD was a day I noticed one of the organizations I had been following very closely since beginning this course had been advertising on their online platforms. CHI Friendship has managed to keep with their Facebook, Twitter and personal website packed with accurate and intriguing information. When it comes to video storytelling, however, I noticed their approach is a little different compared to the other organizations’ websites.

Speaking visual storytelling, allow me to offer an informative video, myself. Please take a couple minutes to check out my thoughts on nonprofits’ attempts and successes with visual storytelling!

***Here’s a link to my video!!

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The CHI Friendship main web page uses a lot of still images to pull in its visitors and to convey who they are.

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CHI Friendship utilized Facebook to incorporate videos into their messages.

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The Twitter page of CHI Friendship incorporates a lot of still images but lacks in videos.

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The video featured on the ICRC main page was extremely gripping and dramatic.

Facebook is Where it’s At

Julia Sattler

An important thing any business or company can do is maintain a strong and involved online presence with its customers and visitors. If nonprofit organizations are attempting to get the public engage with their activities and announcements, it is crucial that they remain educated and up-to-date on all of the changes that occur within in the digital world. As Heather Mansfield states in her text Social Media for Social Good, in order to maintain a strong online presence, users have to be adaptable. They have to know when new apps come out and when new trends and hashtags are relevant. It makes me realize that my mom could never maintain a nonprofit organization because she really doesn’t know anything when it comes to learning the in’s and out’s of technology!

Since my last post, I’ve been closely observing the local nonprofit organization CHI Friendship, I decided to look into…

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Facebook is Where it’s At

An important thing any business or company can do is maintain a strong and involved online presence with its customers and visitors. If nonprofit organizations are attempting to get the public engage with their activities and announcements, it is crucial that they remain educated and up-to-date on all of the changes that occur within in the digital world. As Heather Mansfield states in her text Social Media for Social Good, in order to maintain a strong online presence, users have to be adaptable. They have to know when new apps come out and when new trends and hashtags are relevant. It makes me realize that my mom could never maintain a nonprofit organization because she really doesn’t know anything when it comes to learning the in’s and out’s of technology!

 

Since my last post, I’ve been closely observing the local nonprofit organization CHI Friendship, I decided to look into whether or not they have an Instagram page. I’ve noticed that Instagram is a pretty popular social media platform that does a good job of keeping the public up-to-date on various events using an extremely visual approach with photos and videos. I couldn’t, however, find one for CHI Friendship. I know that they do a pretty good job at keeping up with their Facebook and Twitter pages, so I really don’t think that they’re hurting themselves with not having an Instagram account.

 

I noticed that CHI Friendship is utilizing the features Facebook provides them with. It makes me think that the person they have controlling their social media platforms is perhaps some sort of millennial intern…or maybe the person is just a really technologically informed employee! Either way, they manage to use the “events” feature on Facebook, which is a really effective approach to get connected with the public. As a Facebook user myself, I am always getting notifications when my friends report they are “Interested” or “Going” to an event in the area. Since CHI Friendship is utilizing this feature, I think they will be able to reach out to the public really well.

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Another spot on their Facebook that I want to give CHI Friendship kudos for nailing, is the contact information feature. They are extremely efficient with listing their address, phone number and website. When organizations’ Facebook pages have all of this info thoroughly filled out, it makes me think that they are really up-to-date with their information. Not to mention, right above it they have an impressive rating of 4.9 stars out of 5!

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CHI Friendship is doing an ace job at keeping up with their social media, particularly Facebook. I give them props for also keeping up with Twitter. When visitors see that a company can maintain their social media in a way that keeps them informed while still maintaining a personable tone in their posts, it makes them more likely to be interested in following the company and finding out more about what they’re all about.

 

Personally, I think I could learn a thing or two from CHI Friendship. Even my own timeline on Facebook is starting to look a little outdated as I really don’t consistently post. Maybe if I posted more and shared more of my work on my Facebook, important people could start seeing and sharing those posts and maybe that could lead to big opportunities down the road! And, I think it goes without saying that I could definitely step up my Twitter game. I think I can conclude that in order to have a strong social media game, you have to be consistent, personable, inviting and relatable. I give kudos to CHI Friendship for keeping up with this.

An Analysis of Nonprofits’ Online Presence

Nonprofit organizations utilize the internet to reach out to the public and encourage their support and involvement. I noticed a pattern of truly personalizing their own page. Right away on the home page, you can gather a sense of what the organization values and how they want to be presented. With tidy layouts that easily categorize different sections of their web page, it’s clear that these organizations want their visitors to know exactly where each bit of information can be located at. The organizations also utilize social media platforms such as Twitter and Facebook to get quick, important announcements out to its followers. The idea is that people can get more detailed information on the website and get immediate announcements on the social media pages.

I looked closely at CHI Friendship and Sharehouse in Fargo and attempted to get a grasp of what their methods were in the digital world. Heather Mansfield, author of Social Media for Social Good, says that the web is the “most powerful” for nonprofit organizations. The internet and its features allow nonprofit organizations such as Sharehouse and CHI Friendship to reach out to large audiences and to get their announcements heard and seen by the public. CHI Friendship takes advantage of the opportunities offered by the web. CHI Friendship is an organization that works with citizens around the community who have mental disabilities. This organization manages to keep its web page’s visitors informed with various blog posts and updates. The home page offers an overall, brief summary that explains what the values and purpose of the organization. With some heart-warming photos set as the header to their website, a visitor can comfortably navigate through their website to find a description of who they are, where their locations are and what events they have coming up.

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Sharehouse attempts a more professional appearance on their homepage. They, too, take advantage of the many possibilities a web page offers by clearly listing links that further explain who they are as an organization and how admissions operate. Sharehouse has also recognized and utilized the power of hashtags. This is an effective approach to advertise a thought or an event that an organization might want to support. Sharehouse uses the hashtag #GivingTuesday. Giving Tuesday was an event Sharehouse advertised and promoted earlier this fall.

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Mansfield emphasizes the importance of having good writing on an organization’s web page. Both Sharehouse and CHI Friendship manage to maintain a professional, yet warm, tone throughout their informative blog posts and pages. I agree with Mansfield’s opinion on ensuring that the content is well-written. I think that its crucial that these organizations are taken seriously and properly understood, and good writing and communication skills can allow that to happen.

Mansfield also discusses the importance of having well-designed photos and graphics. I think that Sharehouse and CHI Friendship both have a unique design to promote who they are and what they stand for. While CHI Friendship has a layout with friendly photos, Sharehouse maintains a design that is more straight-edge. Sharehouse goes with a homepage that has fewer colors and photos of smiling people. While this approach is different from CHI Frienship, I don’t think it is necessarily “worse” by any means. Rather, I think each organization successfully maintains a web page that captures what they are trying to convey to their visitors.

In addition to their newsletters and blog posts that could be found on their webpage, I also took a look at their Facebook and Twitter pages. Though their main web pages were more effective for getting a more detailed grasp on what exactly these organizations do and stand for, the Twitter and Facebook pages were much more consistent and up-to-date of various events and activities that the organizations were hosting and supporting. Both organizations seem to have a good understanding of the purposes and differences between their long form and short form online platforms.

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#nonprofit  #webpage  #GivingTuesday

Julia Online

One thing I enjoy about living in the web-age is having the ability to voice my thoughts, opinions, and ideas easily and effectively. The internet allows everyday people to be heard and understand that what they have to say truly does matter and there are a lot of people out there who will listen (or read) your thoughts.

Within the last couple years, I’ve learned how to utilize many parts of the internet to learn about new opportunities to have my voice heard. As a writer and overall thinker of thoughts, I have used platforms, such as Instagram, to find different communities that want to hear what I want to say. Online, I want to be someone who provokes thought and discussion. Last spring I managed to do this by reaching out to a rather obscure and new magazine company and asking them if I could write an article for them. When they approved of my request and posted my very own thoughts on their website, I felt amazed by how I took advantage of an opportunity that a social media app provided me with that allowed me to feel like people will see what I have to say and actually care enough to read my writing.

After my first article was posted on the magazine’s website, I realized that being a person who provides interesting content that attracts different kinds of audiences, is the type of presence I want to have online. Rather than feeling the need to brag about my life and try to make people jealous by posting unrealistic pictures that misrepresent my life, I want to come up with creative content that shares my thoughts while also welcoming any kind of discussion from readers and/or viewers.

The internet is an extremely useful tool that gives normal people a lot of power. It doesn’t matter if you’re a movie star or some well-known politician. When so many people have access to an online world, it appears everyone has equally valuable thoughts and opinions, and that is something I truly love about living in the digital age.

 

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